E-commerce · SEO · Websites
Highline Tack
Equestrian e-commerce, Chapel Hill NC
The studio’s longest-running client. Highline outgrew a do-it-yourself store years ago, and we have built alongside them ever since.
The challenge
Highline built a thriving saddle business on a do-it-yourself website, and grew right past what that kind of platform could do. A bigger catalog, real fitting and trial workflows, and shoppers arriving from search all pointed to the same thing: a proper e-commerce foundation, and a partner to keep growing it over time.
What we did
We moved Highline Tack and Fineline Tack onto WooCommerce, and we have been building alongside them ever since. As the business has grown, we have added functionality when they needed it. When major security attacks have hit the store, we have been on the line fighting them back in real time, so the catalog stays open and orders keep landing. We built their Direct Saddles marketplace, merged Fineline into Highline so everything runs under one name, and manage the SEO year after year, including for AI search, so the catalog stays findable as search changes.
The result
Nearly a decade in, Highline Tack and Stinger Studios are still growing together. The store runs lean on one platform with a full catalog of 500-plus saddles, and we keep developing it as the business does.
The site, live
“Stinger Studios built a beautiful custom website for us and continues to handle all of our ongoing maintenance. She is remarkably responsive, giving us complete peace of mind knowing we always have reliable support whenever a question or issue arises.”
Susy Shearer, Owner, Highline Tack
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