Websites · SEO · Advertising
Mad Co Tubing
River tubing company, Marshall NC
A Marshall tubing company competing with Asheville: a rebuilt booking site, recovered SEO, and Google Ads. Bookings up 119% 2026 over 2025.
The challenge
Mad Co Tubing runs on the French Broad in Marshall, about half an hour north of Asheville, and that geography is the hard part. Tourists search for tubing in Asheville, so a Marshall company has to outrank the Asheville tubing companies for the terms that drive bookings. A Google penalty had knocked their search visibility offline as well, right as a short, fast season was coming up. They wanted to get found again and turn more visitors into booked trips.
What we did
We rebuilt the site from the ground up, cleaner and far easier to use, with FareHarbor booking built in so visitors can reserve a trip right from the page. We rebuilt the SEO around how tourists actually search, going after the Asheville tubing terms a Marshall address does not win on its own, and ran Google Ads on top to capture demand while the season was live.
The result
Bookings are up 119% 2026 over 2025, according to Mad Co Tubing’s own booking system. Since the rebuild, their search visibility is back, including for the Asheville tubing searches a Marshall company would normally lose. In the last three months the new site earned more than 26,000 organic impressions and 1,300 clicks from Google, after a penalty had wiped it out. The advertising is running a strong return, seasonal average, and stronger still in June.
The season, in bookings
Bookings are up 119% 2026 over 2025 through July, per Mad Co Tubing's own booking system. June and July, peak season, both roughly doubled.
The site, live
“Hands on personal touch that really applies years of industry experience to the unique niche of your business and gets you in front of your targeted customer base.”
Lindsay Montgomery, Owner and operator, Mad Co Tubing
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